DieHard is a premium brand of automotive battery. It is engineered for any climate demand and is the first battery that could outlive the vehicle it is in.

Through a partnership with WAZE, a free GPS app that uses real-time traffic information and user data, a DieHard owner can select a variety of custom icons to let other drivers know they are willing to give out ‘jumps’ to drivers in need. They receive a gift via e-mail and coupons to purchase car-related services when they participate.