the Pneumowhats
Pronounced (nu-MO-watts)
A gang of fictional characters that personify serotypes that cause pneumococcal disease. A campaign designed to educate parents about pneumococcal disease and vaccination options—prompting informed conversations with HCPs while subtly favoring VAXNEUVANCE.
They're narcissistic. They're arrogant, and they think they're invincible because they know how dangerous they can be. But their confidence is their weakness. They'll end up teaching you exactly how to defeat them. They're just goofy enough to give up the goods and help you choose the right pneumococcal vaccine to protect your baby.
Their antics turn complex science into something relatable, memorable, and parent-friendly.
Social MEdia
PneumoWHAT? SeroWHAT? ImmunoWHAT?
We leaned into the confusion of definitions with a bold, self-aware concept that named the problem to cut through the noise. The brand voice was conversational, a little irreverent, and designed to disarm. Our aim: reset the conversation with clarity and a fresh tone.
THe Book
Parents may not be aware that their baby needs a pneumococcal vaccine.
And now there are many pneumococcal vaccines to choose from?
That’s a lot of pneu news.
This book helps explain what parents should discuss with their pediatrician.
Insight
Parents want to make the best choices to help their baby thrive. But there are so many choices to make, it can be overwhelming. And when it comes to their baby's health, they might not even know where to start.
New parents are often resigned to whatever their pediatrician recommends.
We can help them ask the right questions, feel confident about their choices, and make it fun to learn what to discuss with their doctor.
Your baby is here and you've read every blog.
You've tried to make the best choices:
Formula vs Breast Milk. Organic cotton vs Bamboo. But the decisions never stop.
And now you have a choice of pneumococcal vaccine.
You're going to need some help. Don't worry, we got you.
We'll introduce you to the perfect guides to help make your decision.
They're mischievous. They're goofy.
But they'll tell you exactly how to defeat pneumococcal disease.
And it will be a lot more fun than reading more blogs.
